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Our Sponsors
Interested in Sponsoring?
Big Sky Communications
Big Sky Communications designs and executes highly effective Customer Reference Programs. For more than 11 years, Big Sky has worked with industry leaders such as Adobe, Apple, HP, Microsoft, Netscape and Sun Microsystems, among others. Based on years of real-world, hands-on experience, our best practices take our clients' programs to the next level. We have a deep understanding of the nuances associated with working with our clients' customers in a variety of industries and organizational levels -- from C-level executives to line-level managers and others. Big Sky is committed to developing and strengthening customer relationships and enables its clients to successfully and innovatively leverage customers for marketing, PR, sales, and other strategic initiatives.
For more information, visit www.bigskypr.com or call 408-979-9911.
Boulder Logic
Boulder Logic provides a hosted database for managing an enterprise customer
reference program. With advanced search, workflow and reporting features,
it provides a simple way to track customer-to-prospect interactions and
creates a single location for sharing all types of customer reference
deliverables. Companies with complex products and selling cycles rely on
Boulder Logic for an easy to deploy, highly customizable enterprise solution
that can be integrated into existing environments. Initial implementations
are completed in thirty days, allowing for a rapid return on investment.
Learn more by calling 800.715.1910, emailing info@boulderlogic.com, or by
visiting www.boulderlogic.com.
Cogenix
Cogenix is a professional services firm offering business consulting, application development, and software integration services to our national client base. Our expertise enables us to deliver innovative, high-quality business solutions to achieve optimal results at the most efficient cost. We have proven ability in delivering services and solutions in the Customer Reference space that help our clients save money, increase revenue, and improve efficiency.
For more information, visit www.cogenix.com.
IT Services Marketing Association
ITSMA specializes in helping companies market and sell services and solutions. As a membership organization,
we work with the world's leading technology and professional services firms to generate new business,
strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training,
and events we provide the insight companies need to improve marketing impact, sales performance, and business
results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom,
India, and Japan. Learn more at www.itsma.com.
Mainstay Partners
Mainstay Partners helps companies create, capture and communicate value from their IT investments.
We work with senior business leaders to make tough decisions on managing their technology assets
and improving their company's performance. Our services help technology providers deliver clear
and fact-based analyses of the projected or captured benefits of their solutions. ROI Assessment
Services Include: *Pre-investment ROI Assessment, *Post-investment Benefits Realization,
*Solutions Toolkit, *Commissioned White Papers. For more information, visit
mainstaypartners.net/index.shtml
The Phelon Grounp
The Phelon Group is a strategic consultancy that has established itself as a major force in the creation
of mutually beneficial customer relationship programs and initiatives. Its work helps enterprise technology
companies better understand and monetize customer relationships for high-impact marketing and positive
word-of-mouth, for increased revenue streams and faster sales cycles, and for a competitive edge in the
marketplace. Since its founding in 2002, The Phelon Group has conducted successful projects and engagements
for leading enterprise solution providers such as Adobe, Hewlett Packard, EDS, Amdocs and EMC Corporation.
For more information, visit www.phelongroup.com.
Point of Reference
Point of Reference is an outsourced provider of reference management solutions designed to
preserve, protect and make abundantly renewable your most valuable sales resource:
your customers. We offer an array of options to address challenges at all stages of the
reference program lifecycle: Identify & Recruit, Capture & Leverage, Update & Maintain.
To fully leverage your references we build and host a library of unscripted, candid,
reference interviews - not to be confused with mere testimonials - and provide salespeople
with a Web tool for easily searching and presenting the most relevant reference insights to
prospects: within minutes. We improve sales effectiveness, allow marketing to focus on higher
value activities, and dramatically reduce the risk of reference burnout. For more information,
visit www.point-of-reference.com.
Washburn Communication, Inc.
At Washburn Communication, we help you reach your audiences with content that matters, in
the format that works best for them. We develop and deliver strategy, messaging, and marketing
materials that address the needs of your customers, business partners, and others. Our team uses
its exceptional writing skills, technical acumen, and business insight to get you closer to your
goals. Whether you're targeting business decision makers, technical decision makers, executives,
consumers, or specific industry groups, we articulate the benefits of your product or service
clearly and accurately. Our customer reference and customer evidence programs help you tell an
interesting, convincing story, and translate the experience of your customers into compelling
sales and marketing tools. For more information, visit
www.washburncommunication.com.
The upcoming Customer Reference Forum -- in Boston, on October 24 and 25 -- will provide a great chance for vendors to meet, develop relationships, provide value and grow your business in this space.
For more information about the Fall event and specific opportunities for sponsorships, as well as relevant information from our first event last February, see below or
email us.
read more...
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"The opportunity to showcase our expertise at Customer Reference Forum has allowed us to move many existing conversations forward and initiate quite a few new dialogues. It's been well worth the investment."
David Sroka, CEO, Point of Reference
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