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Welcome to the Fall Customer Reference Forum

On October 24 and 25 in Boston, join some of the top customer reference professionals in the world. Our theme: Turning customers into sales people.

A forum for practitioners: Learn how to become a respected and important part of the senior management team and your company's strategy, with appropriate resources and rewards. Takeaways will include:

  • Stop groping for answers: learn Best Practices from leaders in the field.
  • Gain a support network of peers you can call for knowledgeable advice.
  • Acquire tools that can make you more effective and your job easier.
  • Establish your program's business value to the toughest executive.
  • Get tips on stretching scarce budget dollars.
  • Learn about vendor offerings in a no-pressure environment.

We're hosting many of the top reference professionals in the world from Citrix Systems, EDS, Empirix, HP, Intel, IBM, Mercury, Novell, Research in Motion, SAP, SAS, TATA, VeriSign, and dozens of other great firms.

Participants at our last event in Phoenix gave it terrific reviews. The next event in Boston will be better.

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"Customer Reference Forum was extremely helpful to me...In just three months since the forum, we have tripled the number of customers in our reference program. I'm looking forward to the next event."

Kathryn Perkins, Senior Manager, Customer Loyalty Programs, SumTotal Systems, Inc.


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