Customer Reference Forum 2005: Presentations from the February Customer Reference Forum

The Customer Panel generated ideas I used to rework the value proposition we use to persuade customers to participate in our reference program. In the last three months since the forum, we have tripled the number of customers in the program. I'm looking forward to the next event."
Kathryn Perkins, Senior Manager, Customer Loyalty Programs, SumTotal Systems, Inc.

To order, please click here.

We're making CDs of the panel presentations from the February 2005 Customer Reference Forum available at a great price: you can pick from either of the following panels for $149 each, or buy both and we'll include a bonus presentation - the top rated presentation at the event - for free.

We'll also include a booklet of the accompanying Power Point presentations used by the speakers. You'll be able to follow along as if you were there.

Panel: Perspectives from Actual Customer References
led by Steve Hurley, Vice President, Learning & Performance Excellence, ITSMA

NOTE: This was the presentation that Kathryn Perkins, Director of Customer Loyalty at SumTotal Systems used to develop a radically new reference value proposition, triple the number of references, and attract the attention of senior management to her reference program. To read more about this, please click here.

Panel: Motivating Sales & Customers to Participate
led by Tami Andrews, Customer Excellence Marketing Manager, NetIQ

BONUS PRESENTATION:

*Elevating Customer References to a Key Corporate Strategy
by Janice Burg-Levi, Vice President, Global Strategic Marketing, Unisys
Top rated presentation Customer Reference Forum 2005

To order, please click here.